Launch · Pivot · First 120 days
Add heat pumps to your company without betting the business
For furnace, boiler, AC and plumbing owners in every province and territory who are starting a heat-pump line.
7-day free trial · no credit card · no lock-in
- 17+ years in digital marketing
- MBA, Technology Management
- 150+ live HVAC websites
- Sedighi.ca & SAZ.ca group
Proof from real campaigns
- A gas-boiler division built for CANRO Heat
GasBoilers.ca
- 3× leads in 90 days
BCWide.ca
- 250% lead growth
CanroHeat.ca
- 850+ SEO articles
HeatLand
- 500+ leads
HVACDeal.ca
Adding heat pumps is a business decision before it is a marketing one. You are choosing a new product line, new training, new suppliers and a new way of quoting, and you are doing it while the furnace, boiler or AC work that pays the bills keeps coming in. HeatPump.Company exists for that moment. We help owners plan the launch, design the offer, map the training and then tell their market, in the right order.
Who this is for
This site is written for three kinds of owner, and the advice differs for each.
- The furnace or boiler company adding heat pumps. You already have gas-side customers, service trucks and a reputation. Your risk is cannibalising your own replacement work or quoting heat pumps like furnaces.
- The AC or refrigeration shop moving into heating. You have the cooling skills, but your brand says "summer". Your risk is a winter season with no story to tell.
- The new company built around heat pumps. You have no legacy customers and no reviews. Your risk is spending the first year's budget on ads before anyone can check that you are real.
If one of these sounds like you, start with the launch plan service, or read the 120-day launch sequence guide first and decide for yourself.
What we do, and what we never do
We plan, package and market. HeatPump.Company is a digital marketing and business consulting service, and we are not a contractor. We don't install, size, repair or service any equipment, and we never send anyone to a job site. Your licensed team does the technical work; we make sure the business around it is ready.
The work is split into five services:
- A written heat-pump launch plan with a break-even point in your own numbers
- Offer design: packages, price structure and how the quote reads to a homeowner
- A training and certification roadmap pointing your crew to the right provincial bodies and manufacturer programs
- Launch marketing: pages, Google Business Profile, ads and an announcement
- Existing-customer conversion, turning your current list into first jobs
Why the order matters
Most failed launches we see went wrong on sequence, not effort. An owner buys ads in month one, the phone rings, and the crew is still waiting on training or the quote template still looks like a furnace quote. Leads get burned and the owner decides heat pumps "don't work here".
A sounder order looks like this:
| Phase | Weeks | What has to be true before moving on |
|---|---|---|
| Decide | 1–3 | Break-even worked out, target customer chosen, supplier conversations started |
| Prepare | 4–10 | Crew training booked or under way, packages priced, quote template rebuilt |
| Soft launch | 11–14 | Existing customers told first, first installs photographed, first reviews requested |
| Public launch | 15+ | Service pages live, Google Business Profile updated, paid search switched on |
The weeks are a starting point. The rule is that each phase earns the next one.
A quick test of whether heat pumps fit your business
Try this with your own numbers. Suppose your crew has 20 open install days between April and October, and a typical heat-pump job takes two of them. That is 10 jobs you could add without hiring. If each job carries $3,000 of gross margin after equipment and labour, those 10 jobs are worth $30,000 in a season you would otherwise spend chasing service calls. Now subtract training time, launch marketing and a slower first few jobs. If the answer is still positive by the end of the second season, the line is worth planning properly. Our break-even guide walks through the full version.
Proof from our HVAC work
The closest thing to a heat-pump launch in our portfolio is a new division. GasBoilers.ca was built as a gas-boiler division for CANRO Heat and now serves 26+ BC communities, with 5.0★ from 76+ Google reviews. BCWide.ca reached 3× leads in 90 days, which is the kind of early momentum a launch needs. More detail is on our results page, and the full set lives at HVAC.Agency case studies.
Coverage: all of Canada
Programs, licensing and climate differ sharply by province, so a launch plan for Halifax looks nothing like one for Saskatoon. We work with owners in all 10 provinces and the 3 territories. Each region page covers the certification body, the safety regulator, current programs as of October 2026, and how we would approach a launch there.
Who is behind it
HeatPump.Company is part of the Sedighi.ca and SAZ.ca group, a Canadian company headquartered in Vancouver, BC. It is led by Ali Sedighi, MBA in Technology Management, who has 17+ years in digital marketing and has built 150+ live HVAC websites. Read more about how we work, see pricing, or call, text or email when you are ready to talk through your launch.
Services
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Heat-pump launch plan
A written, costed plan for adding heat pumps: market check, crew readiness, break-even and a 120-day calendar.
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Heat-pump offer design
Packages, price structure and quote presentation that make your new line easy to buy and easy to sell.
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Training and certification roadmap
A clear map of the provincial certification bodies and manufacturer programs your crew needs to look into, with timing.
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Launch marketing
Website pages, Google Business Profile, ads and a launch announcement that tell your market you now do heat pumps.
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Existing-customer conversion
Turn your furnace, AC and boiler customer list into your first heat-pump jobs, with consent-safe outreach.
How it works
Share where you are starting from
Your current trade mix, crew certifications, average job value and the months your phones go quiet. That baseline tells us whether heat pumps fill a gap or compete with work you already have.
Get a written launch plan
A costed sequence covering offer, training checkpoints, launch pages, ads and customer outreach, with the break-even point spelled out in your own numbers.
Talk it through with a person
No forms and no sales funnel. Call, text or email; you'll talk to a senior strategist.
Frequently asked questions
What is HeatPump.Company?
HeatPump.Company is a Canadian digital marketing and business consulting service for HVAC, heating and plumbing companies that are launching or expanding a heat-pump line. We belong to the Vancouver-based Sedighi.ca and SAZ.ca group, and Ali Sedighi, MBA, leads the work.
Do you install heat pumps?
No. We have no install crews, and we don't repair or service any heating or cooling equipment; we are not an HVAC contractor. We help the companies that do the installs plan the new line, package it and market it.
Do you provide heat-pump training?
No. We map the training your crew should look into: the provincial apprenticeship and certification body, the Red Seal standard where it applies, and the manufacturer programs offered by the brands you plan to carry. Your team enrols with those bodies directly.
How much does it cost?
Monthly plans start at $2,998, and one-time websites start at $3,500. Canadian clients add GST/HST by province. Every plan starts with a 7-day free trial that needs no credit card, and there is no lock-in.
Is now a good time to launch, with the federal rebate not open yet?
It can be. A federal heat pump rebate was announced on October 8, 2026 and is expected to launch in 2027, so the months before it opens are useful for training, pages and reviews. Confirm the program details with the official source before you advertise it.
Can you promise a number of heat-pump jobs in year one?
No one honestly can. We show you the maths behind the plan, what our HVAC clients achieved with similar work, and how each part of the launch will be measured month by month.